Carolyn’s Online Magazine
FLOWERS, CARDS, CANDY, & JEWELRY
FIND THEM LOCALLY IN LIGONIER, PENNSYLVANIA
Both Quirkyalone Day, geared toward people who “resist the tyranny of coupledom,” and SAD (Single Awareness Day), remind people that they don’t need to be in a relationship to celebrate life.
However, seeing how many dating sites are advertised on television, I have to believe most people want to be coupled. And Valentine’s Day is geared towards couples.
According to the 2016 RetailMeNot survey 80% of partnered Americans expect to receive something from their significant other on Valentine’s Day. Although these partnered couples, on average, start thinking about plans for their romantic celebration 11 days ahead of time, 30% don’t make their plans in advance of February 14th.
The coupled individuals planning on purchasing Valentine’s Day gifts will spend an average $93 dollars: men, $113, women, $70.
Thinking about what must be the four most wanted, most popular Valentine’s Day gifts I surmised they’d be flowers, cards, candy, and jewelry. The RetailMeNot survey listed the same items—I guess my many years of life has given me some wisdom on this subject.
Next, I surveyed wondered what the shops in the closest town to me offered in terms of these four gifts. I did a brief survey at 4 shops around the Diamond in Ligonier, Pennsylvania (other shops in the town offer a variety of these four gifts, but I had a limited time to do this survey).
Each of the four persons I spoke with in each shop all agreed with the agreed with RetailMeNot survey: shopping for Valentine’s Day gifts is a last minute activity.
Love would never be a promise of a rose garden unless it is showered with light of faith, water of sincerity and air of passion. —Anonymous
Romance…love…long-stemmed red roses…the traditional Valentine’s Day flower…
According to the RetailMeNot survey 34% of the Valentine’s Day gifts expected are flowers.
Long-stemmed red roses are available at Rachel’ s Floral on the Diamond. On February 2nd they were priced at $60. Rachel said that roses of a different color—most often pink—are chosen by some purchasers, perhaps to delight the lover of the chosen color. Another choice is a mixed floral bouquet.
Rachel said she’s never had a request for black roses.
Q. What do you call a very small Valentine?
A: A Valentiny!
According to the RetailMeNot survey 44% of gift recipients expect a physical card. Over 50% of the one billion of the Valentine’s Day cards purchased are purchased in the six days prior to the holiday.
At The Paper House in Ligonier I spoke to Robert. He said Valentine’s Day cards are second to Christmas cards in sales. The shop becomes very busy the week preceding Valentine’s Day. Shoppers favor the not-too-fancy card with a little panache, its price averaging $4.50. Other cards can cost up to $8.00.
Although cards are a staple for the shop there is a variety of other gift items, appropriate for Valentine’s Day, for the buyer’s pleasure.
Without love and chocolate there would be darkness and chaos.
According to the RetailMeNot survey 36% of gift recipients expect candy or chocolate.
At the Ligonier Sweet Shop Valentine’s Day is a very last-minute holiday—business really picks up on February 12th, 13th, and the morning of the 14th. People enjoy choosing a custom box ($5, 8, 14.00) and individualizing its contents with their choice of delectable chocolates.
When a young woman woke up from an afternoon nap she told her husband, “I just dreamed that you gave me a pearl necklace for Valentine’s Day. What do you think it means?”
“You’ll know tonight,” he said.
That evening he presented his wife with a small package. Delighted, she opened it—only to find a book titled The meaning of dreams.
According to the RetailMeNot survey 17% of gift recipients expect jewelry
According to Deborah Cost at The Karat Shoppe in Ligonier, it’s natural that Valentine’s Day brings an increase in business. Featured this year are two 14 k white gold necklaces: a bar necklace and a heart necklace. There is also a display of affordably priced Silver Forest earrings, handcrafted in Vermont, is available for $18-20.
A few years ago, while traveling, my husband Monte and I stopped at a store to stretch our legs. I saw a rack of Valentine’s Day cards and picked out one that was perfect for him. I showed it to him—we laughed together—and I put it back on the rack.
“Now I don’t have to buy you a card this year, I just read one to you,” I said.